Track file downloads google tag manager

The new version of Google Tag Manager is a lot easier to work with no more triggers, listeners and rules. They are all combined into triggers. Two of our favorite Tags we setup in the old version of Google Tag Manager were tags to track PDF downloads and tags to track outbound links. We will step through how to setup each of these in the new user interface for Google Tag Manager. To begin this setup we will login to GTM and within your container open up the Variables tab.

Follow isaiahstonehere. Isaiah Stone is a digital analyst in the consumer goods industry. He is passionate about using data for business growth, productivity, and accomplishing more. Isaiah Stone September 14, Author: Isaiah Stone Follow isaiahstonehere Isaiah Stone is a digital analyst in the consumer goods industry. You can categorize your file downloads in several ways. A common way to categorize your downloads is by topic. If the information architecture of your website is set up well with directories and subdirectories in your URLs, you can easily take care of this by configuring reporting to give you the pages on which the downloads occur.

For example, from your homepage, growthlearner. If your website is built in such a way and downloads are strategically placed to correspond to the appropriate topics, you can easily apply a secondary dimension for the page to the events report for your downloads.

If you have multiple file types available for download, you can easily differentiate downloads accordingly, as seen in the video above using the built-in click URL variable in conjunction with a URL variable in Google Tag Manager. This tracking method will read the filename extension in the file download and automatically categorize the file type of the download. But if you want to see how your landing pages are doing, then you need to look at the conversion rate for individual landing pages.

This means your landing page may not actually be a location where your users convert, but you want to know whether users arriving on a certain page end up converting. Because a single landing page can have a different conversion rate than the rest of your site.

One landing page may lead more users to convert than another. By combining Google Analytics Events and the various media platforms conversion tags the resulting data contains both details on specific content downloaded as well as the vital conversion data needed to influence your bidding, budgeting, testing and optimising.

Heading up our creative team that champions beautiful reporting dashboards and landing pages that convert high ticket leads. Linkedin Ads PDF tracking tag. Variables Tab in Google Tag. One Tag to Rule Them All. Elliot Sheen. Related Posts.